Case Study

Decor.pk

Redefining the Interior Design Supply Chain

Introduction / Client Overview

Decor.pk is a leading B2B furniture and interior décor supplier in Pakistan, catering to corporate offices, hotels, and retail chains. As they looked to scale their operations, they needed a digital platform that could handle large-scale project showcases and professional procurement needs.

Challenges / Pain Points

Regional Competition: A crowded market where price often trumps quality; the brand needed to stand out as a “Quality Authority.”
Catalog Bloat: An unorganized product range made it difficult for B2B buyers to find specific styles or bulk-order information.
Mobile Lag: High bounce rates from mobile users browsing portfolios on-site at construction locations.

Our Approach / Strategy

Our strategy focused on “Local Authority & Global Standards.” We localized the SEO and content to the Pakistani market while maintaining an international, modern aesthetic to attract premium corporate contracts.

Execution / Services Provided

Identity Refresh: Redesigned the logo to feel more established and “architectural.”
Portfolio Overhaul: Implemented a “Project-Based” portfolio view, allowing clients to see complete room transformations rather than just individual pieces.
Digital Asset Integration: Integrated redesigned B2B brochures and product spec sheets directly into the product pages.
On-Page SEO: Focused on hyper-local B2B keywords like “Office Furniture Karachi” and “Wholesale Interior Decor Pakistan.”

Results / Impact

Conversion: 40% growth in corporate account registrations via the new website.

Efficiency: Reduced manual spec requests by 55% through the integrated PDF system.

SEO: 200% increase in organic traffic from targeted regional business hubs.

Unique Aspects / Innovations

We developed a “Project Moodboard” feature for B2B users, allowing them to save items from the catalog into a downloadable project PDF, tailored specifically for their own client presentations.

Client Testimonial

“Standardizing the B2B journey for Decor.pk proved that professionalizing the “digital paper trail” (catalogs and specs) is just as important as the website itself.”

Conclusion / Takeaways

Standardizing the B2B journey for Decor.pk proved that professionalizing the “digital paper trail” (catalogs and specs) is just as important as the website itself.